Cross-Channel Marketing Analytics
Optimizing ad budgets across Meta, Google, and feeds.
Arturo led cross-channel marketing dashboards for eBay Emerging Markets (Mexico, SA, Poland, Ireland, Argentina), balancing efficiency with sustainability.
The Challenge
COVID disrupted demand; CFO & GMs needed better ROI visibility across channels.
Our Approach
Connected Meta, Google Ads, feeds, and GA attribution into Tableau and Looker Studio dashboards, rapidly prototyped solutions, and monitored weekly.
The Outcome
10–18% ROAS uplift, stronger budget allocation, faster CFO and GM reporting during pandemic.
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