Analytics Backbone for Dual M&A
Data backbone that supported two multi-market acquisitions.
As Head of Analytics for eBay Emerging Markets, Arturo delivered the data foundation for the sale of Vivanuncios to Adevinta, and later from Adevinta to Quinto Andar.
The Challenge
Buyers needed due diligence data on market size, competition, and portfolio performance.
Our Approach
Combined Semrush, SimilarWeb, INEGI, Google Trends, GA, and internal data to produce analytics for pitch decks and negotiations.
The Outcome
Supported successful sale of eBay Classifieds Group and later Emerging Markets, with data powering buyer decisions.
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