Cross-Channel Marketing Analytics
Optimizing ad budgets across Meta, Google, and feeds.
Industria:Retail y eCommerce
|Arturo led cross-channel marketing dashboards for eBay Emerging Markets (Mexico, SA, Poland, Ireland, Argentina), balancing efficiency with sustainability.
El Desafío
COVID disrupted demand; CFO & GMs needed better ROI visibility across channels.
Nuestro Enfoque
Connected Meta, Google Ads, feeds, and GA attribution into Tableau and Looker Studio dashboards, rapidly prototyped solutions, and monitored weekly.
El Resultado
10–18% ROAS uplift, stronger budget allocation, faster CFO and GM reporting during pandemic.
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