Analytics Backbone for Dual M&A
Data backbone that supported two multi-market acquisitions.
As Head of Analytics for eBay Emerging Markets, Arturo delivered the data foundation for the sale of Vivanuncios to Adevinta, and later from Adevinta to Quinto Andar.
El Desafío
Buyers needed due diligence data on market size, competition, and portfolio performance.
Nuestro Enfoque
Combined Semrush, SimilarWeb, INEGI, Google Trends, GA, and internal data to produce analytics for pitch decks and negotiations.
El Resultado
Supported successful sale of eBay Classifieds Group and later Emerging Markets, with data powering buyer decisions.
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