From Local Routes to Smarter Growth
Route-to-market clarity for a regional CPG brand.
Clarivant worked with a consumer goods producer to digitize sales routes and analyze customer baskets for smarter marketing and distribution.
The Challenge
Limited visibility on distributor routes and product basket sizes.
Our Approach
Centralized POS and distributor data, developed dashboards for sales leaders, and identified growth opportunities per region and route.
The Outcome
Improved distributor performance, better campaign targeting, stronger retailer partnerships.
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