From Local Routes to Smarter Growth
Route-to-market clarity for a regional CPG brand.
Clarivant worked with a consumer goods producer to digitize sales routes and analyze customer baskets for smarter marketing and distribution.
El Desafío
Limited visibility on distributor routes and product basket sizes.
Nuestro Enfoque
Centralized POS and distributor data, developed dashboards for sales leaders, and identified growth opportunities per region and route.
El Resultado
Improved distributor performance, better campaign targeting, stronger retailer partnerships.
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