Rebuilding Forecasting Models for a Global Crisis
Rapid analytics to survive the pandemic.
Industry:Finance, Fintech & Investment
|At eBay Classifieds Emerging Markets, Arturo rebuilt forecasting models during COVID, helping CFOs and GMs plan amid unprecedented disruption.
The Challenge
COVID broke all forecast models; demand collapsed in real estate & autos.
Our Approach
Used GA attribution, Tableau dashboards, and historical "no-COVID" patches for rapid prototyping, with weekly refreshes for finance planning.
The Outcome
Enabled survival through scenario planning, better budget allocation, improved resilience in 5+ markets.
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