Rebuilding Forecasting Models for a Global Crisis
Rapid analytics to survive the pandemic.
At eBay Classifieds Emerging Markets, Arturo rebuilt forecasting models during COVID, helping CFOs and GMs plan amid unprecedented disruption.
The Challenge
COVID broke all forecast models; demand collapsed in real estate & autos.
Our Approach
Used GA attribution, Tableau dashboards, and historical “no-COVID” patches for rapid prototyping, with weekly refreshes for finance planning.
The Outcome
Enabled survival through scenario planning, better budget allocation, improved resilience in 5+ markets.
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